Hi, I’m Anna Chipperfield

I’m the person people turn to when something feels off — the unspoken tension, the gaps no one can quite name, the sense that the team should be functioning better….but isn’t.

I help business owners decode what’s happening beneath the surface - in their teams, communication, and culture, turning that into practical clarity and alignment.

Because I’ve seen it too often;

Great businesses stall. Business Owners feeling like giving up! Not because of strategy, brand or products. But because something is misaligned inside their team.

I call myself a people strategist and team decoder, I blend HR, people management and behavioural insight to bring structure, calm and truth to the tension that is often avoided.

Whether I’m working 1:1 with an owner or across multiple teams, my work is about:

  • Creating clarity where there is confusion

  • Transforming tension into trust

  • Helping teams work better — together

My approach is practical, strategic, and deeply human. I don’t do band-aid policies or one-size-fits-all solutions. Just powerful insights, grounded frameworks and honest conversations that change everything.

When you see clearly, you lead differently. And that’s when performance, culture and connection click into place.

Ready to stop guessing?

  • “Anna brings a lot of market experience in her approach to HR support and provides practical solutions to staffing and other HR issues.”

    Henry Morgan - Morgan Consulting Engineering

  • "Growing a small business comes with many challenges and you can't juggle every hat. Anna provides a high-level HR solution for our business which allows me to continue focusing on other areas"

    Kion Redmond - Pop Up People

  • “Anna has been an invaluable lifeline in helping me manage the people and culture aspects of my growing business over the past 8 years.”

    Nadine Ingram - Flour and Stone

  • "Anna’s support across all things people and culture has been invaluable to us over the past six years — from helping us navigate the tricky stuff to shaping a workplace we’re genuinely proud of."

    Brigid Gordon - SWOP Clothing Exchange

  • “Anna’s ability to balance the needs of both our business and our people has made a significant impact on our workplace culture. We consider her to be a trusted extension of our leadership team and couldn’t recommend her more highly.”

    Matt Swieboda - Love Tilly Group

  • "Anna has provided us with excellent support when it comes to all things HR. Her experience is evident as she guides us through various people management issues. We have come to rely on her expertise and she is a valuable part of our management team."

    Michelle Clair - Matthews Real Estate

  • "Anna did a terrific all-in workplace behaviour training session with us. Anna’s commonsense approach, and her deft guidance of the proceedings, made for a great session even when covering difficult and sensitive issues. I highly recommend Anna."

    Jules Munro – Simpsons

  • "We are so lucky to have Anna as a resource to help us navigate through the minefield of information. She has an incredible knack for translating complex HR into easy to understand language."

    Nick Mathews Bowden - Ezra