Hi, I’m Anna Chipperfield

I’m the person leaders reach out to when something in their business feels off — the tension no one’s naming, the conversations being avoided, the sense that the team should be working better than it is.

I help business owners and leadership teams understand what’s actually happening beneath behaviour — in how people think, communicate, decide, and take responsibility — and turn that into practical clarity and alignment.

Because I’ve seen it again and again:

Good businesses don’t stall because the strategy is wrong. They stall because something inside the team is misaligned.

• People aren’t always clear on expectations.

• Accountability gets assumed instead of agreed.

• Decisions are made, but not always truly owned.

Over time, that creates pressure. Leaders carry more than they should. And the work becomes heavier than it needs to be.

That’s where I work.

I’m a people strategist and team decoder. I blend behavioural insight, leadership frameworks, and practical HR discipline to bring structure, clarity, and honesty to what’s often messy, emotional, or simply hard to talk about.

Whether I’m working one-on-one with a founder or across a leadership team, my work is about:

• Creating clarity where there’s confusion

• Turning unspoken tension into productive conversation

• Helping people take responsibility — not just roles

I don’t do generic programs or one-size-fits-all solutions.

I do clear thinking, grounded frameworks, and honest conversations that help leaders feel steadier, teams work better, and decisions get lighter instead of heavier.

When you can see what’s really going on, you stop reacting — and start leading with more ease and intention.

And that’s when performance, culture, and trust naturally fall back into place.