Hi, I’m Anna Chipperfield

I’m the person people turn to when something feels off — the tension no one’s naming, the performance gaps everyone’s tolerating, the manager struggling without knowing why.

I focus on helping business owners decode their teams and align people, culture, and management because I’ve seen how often great businesses stall — not from strategy or product failure, but from misalignment inside their own teams.

I call myself a people strategist and team decoder. I blend years of people management and HR experience with behavioural insight and mentoring to uncover what’s really going on beneath the surface — and turn it into clarity, trust, and well-functioning teams.

Whether I’m working with an owner and their small team or multiple teams across a business, my work is about:

  • Creating clarity where there is confusion

  • Transforming tension into trust

  • Helping teams work better — together

My approach is practical, strategic, and deeply human. I don’t do band-aid policies or one-size-fits-all solutions. I equip business owners to understand management styles, make decisions with confidence, and run their teams without losing themselves or their people.

Because when you decode what’s really happening beneath the surface, everything — from performance to culture — becomes easier, clearer, and more effective.

  • “Anna brings a lot of market experience in her approach to HR support and provides practical solutions to staffing and other HR issues.”

    Henry Morgan - Morgan Consulting Engineering

  • "Growing a small business comes with many challenges and you can't juggle every hat. Anna provides a high-level HR solution for our business which allows me to continue focusing on other areas"

    Kion Redmond - Pop Up People

  • “Anna has been an invaluable lifeline in helping me manage the people and culture aspects of my growing business over the past 8 years.”

    Nadine Ingram - Flour and Stone

  • "Anna’s support across all things people and culture has been invaluable to us over the past six years — from helping us navigate the tricky stuff to shaping a workplace we’re genuinely proud of."

    Brigid Gordon - SWOP Clothing Exchange

  • “Anna’s ability to balance the needs of both our business and our people has made a significant impact on our workplace culture. We consider her to be a trusted extension of our leadership team and couldn’t recommend her more highly.”

    Matt Swieboda - Love Tilly Group

  • "Anna has provided us with excellent support when it comes to all things HR. Her experience is evident as she guides us through various people management issues. We have come to rely on her expertise and she is a valuable part of our management team."

    Michelle Clair - Matthews Real Estate

  • "Anna did a terrific all-in workplace behaviour training session with us. Anna’s commonsense approach, and her deft guidance of the proceedings, made for a great session even when covering difficult and sensitive issues. I highly recommend Anna."

    Jules Munro – Simpsons

  • "We are so lucky to have Anna as a resource to help us navigate through the minefield of information. She has an incredible knack for translating complex HR into easy to understand language."

    Nick Mathews Bowden - Ezra